Conferences
Users – Acceptance and Barriers of Using Ethnography for User-Driven Product Enhancement for SMEs in B2B Markets ”, AMA Winter Academic Conference, San Diego, USA, Februar 2020 Grothaus, J., Kessenbrock, [...] e – Acceptance and Barriers of Ethnography as a Research Tool for Product Innovations for SMEs in B2B Markets ”, 48th Annual Conference for the European Marketing Academy (EMAC), Hamburg, Mai 2019 Heix [...] Autmaring, T., Holzmüller, H .H.: „ Using Ethnography as a Research Tool for Exploring User Experience in B2B-Businesses for Product Innovation Process ”, International Conference on Trends and Innovations in …