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TIE
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Research
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Publications
Innovation Management
Repurchases and Myopia: Implications on the Stock and Consumer Markets, Journal of Marketing , 82 (2), 19-41. https://doi.org/10.1509/jm.16.0200 Kreer, F., Mauer, R., Strese, S., Brettel, M. (2018): On [...] Relationship Marketing Efforts – an Entrepreneurial Perspective, European Management Journal , 30 (2), 85-98. https://doi.org/10.1016/j.emj.2011.11.003 Contributions to Books Katzenmeier, S., Bendig. D …